Where Women Grow Stronger,Together

Overview

Redesigned OMG WOW’s nonprofit website to help women explore programs, connect with mentors, and take meaningful action. Focused on clarity, trust, and visible impact to create a mission-driven, engaging experience.

Role
UX Designer

Duration
9 Weeks

Team
Collaborated on stakeholder interviews; led all design and prototyping independently

Tools
Figma, Miro, Google Docs

Problem and Opportunity

Visitors were inspired by OMG WOW’s mission but often struggled to explore programs, take action or see the impact of their contributions. This friction left users unsure how to engage, limiting participation and slowing organizational growth.

Opportunity:
Redesign the platform to clearly showcase programs, communicate benefits and highlight real-world impact. Reducing friction and making value visible would build trust and motivate visitors to join, donate and volunteer.

The redesign strengthened clarity and trust, enabling visitors to explore programs, become members, and contribute with confidence in a more mission-driven platform.

Become a Member

An educational experience that clearly explains membership tiers and helps women choose the level of support that fits their goals. Benefits are transparent and easy to compare, making it simple to join with confidence.

Get Involved

A single hub presenting three ways to engage: donate, volunteer, or partner. Clear pathways help visitors quickly find the option that aligns with how they want to support OMG WOW.

Donate

A transparent giving experience showing how contributions are used and the impact they create. Clear options and meaningful context help donors feel confident their support is making a real difference.

Mentorship

An overview of the mentorship program highlighting value, outcomes, and real stories. Social proof builds trust and shows women how they can be supported, guided, and thrive within the community.

Validation and Reflection

User testing and survey feedback confirmed that:

  • Inclusive visuals and messaging, combined with social proof, enhance trust and encourage engagement

  • Program pages and benefits are clear and easy to understand

  • Membership, donation, and volunteering paths are intuitive and actionable

These findings validated that the design decisions prioritizing clarity, trust, visible impact, and inclusivity effectively support meaningful engagement and help turn interest into action.